Digital Navigators of the Hudson Valley: Marketing Materials

Social Media Tips for participating organizations:

• Decide on a cadence for utilizing the provided social posts and graphics (this could be once per week or a faster pace).
• Post English and Spanish versions at the same time/on the same day to be inclusive.
• Customize post copy to suit your organization’s needs
• Feel free to branch out and use post copy with photos of your facility, or photos of your navigators if you wish.
• Be sure to have someone who can respond to questions and comments that may come up as you post content to social; responsiveness is important.

For reference if you need to replicate them: 

Teal Color:  C75 M9 Y27 K0                    Hex # 03adba

Orange Color:  C0 M50 Y99 K0              Hex #f69320

Purple Color:  C57 M45 Y0 K0             Hex #7786C2

Gray Color (Text): C53 M42 Y39 K5     Hex #808488

DRAFT LIBRARY/COMMUNITY ORG CUSTOMIZABLE RELEASE

DATE                            PRESS CONTACT: Name, email, phone
PRESS RELEASE

XXX LIBRARY/ORG IS A LOCATION FOR
DIGITAL NAVIGATORS OF THE HUDSON VALLEY 
Navigators are trusted guides who point the way to low-cost internet services and much more

City, NY—Applying for housing, bill paying, grocery shopping, accessing lab and medical results, parent/teacher communications. All of these activities often take place online. As a result, people without internet access can be at a disadvantage in managing many everyday tasks. A new initiative at NAME OF ORGANIZATION aims to help close this divide.

NAME OF ORGANIZATION is participating in Digital Navigators of the Hudson Valley, a program that seeks to provide free technology assistance to residents of the region. Staff of NAME OF ORGANIZATION received training to become navigators. 

Digital navigators are trained guides who work in branch libraries or community organizations. They assist anyone in need with using a device, securing free or low-cost internet service, and much more. The program is administered by Southeastern New York Library Resources Council, Mid-Hudson Library System, Ramapo-Catskill Library System, and Westchester Library System.

“We are so excited to be providing these much-needed services to our community,” said NAME, TITLE, of ORGANIZATION. “Often, we have members of the community coming in seeking exactly the kind of help that Digital Navigators of the Hudson Valley is able to provide. Many people have limited internet access and need help doing things we can take for granted, such as communicating with their child’s school or filling out online applications to rent an apartment or set up a patient portal.” 

It’s free to utilize the services of NAME OF ORGANIZATION’s digital navigator. Navigators can help connect people to low-cost internet service and learn to use a device. They can also assist with a variety of key tasks, including:
 
●      Finding ways to purchase low-cost phones or computers
●      Finding resources for housing and submit online applications
●      Managing healthcare, including: telehealth visits, patient portals, and other information 
●      Locating food resources
●      Making a resume and filling out online job applications
●      Making video calls to family and friends
●      Connecting with public information like local government meetings
●      Applying for services and benefits such as SNAP, Medicaid, and more
●      Accessing educational services, such as remote learning opportunities or
connecting to a child’s school portal    
●      Dealing with daily life tasks such as online grocery shopping or paying bills

To connect with a navigator at NAME OF ORGANIZATION please call PHONE NUMBER. To get the full list of digital navigator locations in the region, visit hvconnected.org.