Marketing of Information Literacy: What does information literacy look like on your campus?
Is Information Literacy embedded into freshman experience classes? If so, how:
- Freshman experience classes
- Interactive sessions
- Class visits
- Exercises involving plagiarism
- One credit info lit class that every student has to take while at the college, which is blended online and in person
- Partner librarian initiative. Each student received their own librarian. For some assignments, students get credit for meeting with the librarian and verifying sources.
- Rely on professors to come to the library and request instruction
- See all first year students through their mandatory English class
How do you reach upper level classes?
- Upper level classes are on demand
Do you have liaison librarians?
- Yes, divided by department.
Ideas for engagement with faculty and students.
- Students receive credit for getting library help
What are you already doing to market information literacy?
- Email to faculty
- Word of mouth
- Libguide to schedule a session form
- Professional to personal relationships
- Self promotion of unique IL sessions
- Departmental meetings
- Campus Development day
- Specialty library tours
What would you like to try to market information literacy?
- Flyers
- Physical materials
- Library swag
What hot topics are you covering?
Who are we targeting with information literacy marketing?
- Targeting faculty
- To reach students and faculty
What other methods have you tried or want to try to market Information Literacy?
- Social media: facebook page for the library
- Newsletter
- Print letters to students about personal librarian program
- Roving reference
- Information Literacy program menu for faculty
- Committees:
- Outline access
- Curriculum committee
- Academic assessment committee
How do you schedule Information literacy sessions?
- Direct email
- In-person visits from faculty
- Meeting people outside the library
- Online ERM
- upload assignments/syllabus
- curriculum design/ course design
Have you branded your Information Literacy. What do you call it in your library? What's in the name? What works?
- library skills
- research skills
Branding ideas:
How do you assess the marketing of information literacy? Are you tracking how people learned about info lit classes?
- This would make an excellent topic for research.